At the Austrian Tourism Day 2024 with nexyo

Under the motto “Roadmap to the Future – Shaping Tourism Together,” the 6th Austrian Tourism Day (ÖTT) took place on May 22, 2024. As we are involved in several tourism data projects, including with the Austrian National Tourist Office, we were delighted to participate again this year.

Holistic, Peace, and Openness

The opening was spectacular. An until now unknown violinist (we are continuing our research; any information can be sent to info@nexyo.io) started the day with her electric violin. Following the musical fireworks, there were speeches by State Secretary Susanne Kraus-Winkler, Robert Seeber, Federal Chairman for Tourism and Leisure Industry, and Astrid Steharnig-Staudinger, CEO of the Austrian National Tourist Office. They emphasized the importance of a holistic and interconnected approach in tourism, highlighted tourism as a peace project, and called for peace and openness. The program was moderated by Katharina Moser.

The Future Today at the Austrian Tourism Day

All participants of the Austrian Tourism Day were invited to spend a day in the future. To drive innovation, designer and keynote speaker Stefan Sagmeister first equipped us with techniques for generating ideas. Alongside Tony Buzan’s Mind Map method, he also recommended Edward de Bono’s technique. This approach involves starting with something entirely unrelated to the actual task. For example, if you want to develop a new stool design, you should start with a camera, a glass, etc., rather than with a stool. This forces the energy-efficient and therefore lazy brain to form new synapses and be creative.

Olivér Csendes, Chief Digital and Innovation Officer of the Austrian National Tourist Office and soon-to-be CEO of the Hungarian Tourism Agency (brand name: Visit Hungary), presented the Zukunftsmap (Future Map). With the AI assistance of KIARA, this map guided us through the most important megatrends in tourism such as connectivity, new work, individualization, neo-ecology, and mobility. We also learned about new trends like coopetition (megatrend new work). As the name suggests, it combines competition and cooperation. Competing companies collaborate to gain competitive advantages together, creating a win-win situation.

Let’s connect

By participating in the “Game for Our Future,” we actively contributed to shaping the future of the tourism sector and gained informative insights into the potential development of the industry. To learn from the success stories of others, the somewhat different annual report, Never-Ending Success Stories, was presented. Additionally, the event featured the presentation of the Data App Austria by the Austrian National Tourist Office and our sister company emprium, which provides data-driven insights. The event also marked the launch of Change Tourism Austria (CTA), a platform designed for networking and innovation, inviting everyone to sustainably shape tourism together. According to Astrid Steharnig Staudinger, it aims to be the TikTok for tourism, but with more hackathons and less dancing.

Further Takeaways from the Austrian Tourism Day

• During the “Game for Our Future,” we learned that the majority of participants are willing to share anonymized guest data – mutually and free of charge.

• Creativity methods should be integrated into daily life like brushing your teeth. It’s best to start today!

• “Everybody who is honest is interesting.” is a quote often attributed to Stefan Sagmeister, but it actually comes from Quentin Crisp, a British eccentric, author, and entertainer.

• Ever heard of the term OMline? Neither had we before the event. OMline stands for digital mindfulness with the goal of using the internet more mindfully.

In this spirit, let’s use OMline time to develop innovative ideas and successfully shape a sustainable future!

#OeTT24 #FahrplanZukunft #RoadmapFuture #ÖsterreichWerbung #AustrianTourism #nexyo #emprium